Do you ever stop to contemplate your reasons for buying something? A long time ago, before Apple completely and utterly killed it in the marketplace with the iPhone, iPad, new Macs, etc., Apple positioned itself as a brand for creators. Apple was and is still for people who care about art, technology and creativity. We buy Apple because of emotional connection, and because of community. We also buy Apple products because it makes us feel special associating with the brand. Apple enjoys premium pricing with very little discounting. Now is your chance to get a discount on some apple products. The iphone 11 pro has A transformative triple‑camera system that adds tons of capability without complexity. It has an unprecedented leap in battery life, And a mind‑blowing chip that doubles down on machine learning and pushes the boundaries of what a smartphone can do. Welcome to the first iPhone powerful enough to be called Pro.